Al Rowad Company for the Production of Wires and Electrical Cables is one of the leading companies in Iraq.
The company strives to solidify its prestigious position in the sector, committed to its values and vision. Its primary goal is to provide the best applied solutions for the construction, manufacturing, communications, technology, and other sectors. Due to its commitment to the highest global quality standards, the company pays special attention to delivering advanced and sustainable products and solutions that meet sustainability requirements.
We prioritize sustainable energy, striving to protect our environment and achieve sustainable development by developing innovative and sustainable solutions for the energy sector. We are also committed to applying sustainability principles in all areas of our work and activities, not only as a company but also as individuals working within our team.
At Al Rowad, we are committed to our sustainability program as a fundamental methodology guiding our actions and decisions in all aspects of our work and dealings with our customers. Our focus on sustainability encompasses multiple aspects of our work as individuals and as a company.
Our sustainability program is designed to conserve resources and use them wisely, covering four key areas:
Our Commitment to Sustainability
Human Sustainability
Our highest goal in the human sustainability program is to develop the skills and capabilities of all employees, enabling them to perform their tasks with complete efficiency and effectiveness. Therefore, every member of our team is required to support the institution's commitment to sustainability and enhance the well-being of the Iraqi and global communities we serve.
Social Sustainability
We strive to expand our understanding and knowledge to comprehend how culture and globalization intersect and influence societies. We are strongly committed to this goal to ensure the provision of high-quality services to future generations, either by maintaining the current quality level or improving it for the better.
Economic
Economic sustainability is one of the cornerstones of our operational strategy, as we strive to achieve financial success in ways that maintain long-term economic value.
Environmental Sustainability
At Al Rowad Company, our environmental sustainability program is a core component of our strategy for preserving the environment. We fully recognize that the natural resources available to us are limited and valuable; therefore, we are committed to minimizing waste to the lowest possible level and maximizing the efficient use of resources such as air, water, and land.
Human Sustainability
Our sustainability efforts here at Al Rowad start with human capital first and foremost. We believe that employee well-being should be a fundamental element in achieving a more sustainable, positive, and productive work environment. Therefore, we strive to create a work environment that helps achieve a balance between personal and professional life, and we make every effort to ensure that our employees feel comfortable and secure, enabling them to fully achieve their professional and personal ambitions.
To this end, we prioritize improving access to knowledge, skills, and programs that enhance capabilities, giving individuals greater opportunities for growth and development both personally and professionally. At the same time, we also strive to provide supportive services that contribute to enhancing individual performance and maximizing their potential.
Economic Sustainability
We work hard to manage our resources efficiently and effectively, achieve profitability sustainably, and invest in continuous innovation and development to ensure our growth and progress in the face of changing economic challenges.
Environmental Sustainability
Our goal is to ensure the sustainability of our environmental practices to meet present needs while safeguarding the environment for future generations, maintaining a careful balance between industrial development and environmental responsibility.
At Al Rowad Company, we believe environmental preservation is not just a commitment but an integral part of our strategy. We recognize that natural resources are limited and precious, which is why we are dedicated to minimizing waste and maximizing the efficiency of essential resources such as air, water, and land.
We strive to protect the environment and guarantee a more sustainable and prosperous future for all.
How We Implement Our Sustainability Program
At Al Rowad Company, our sustainability program represents a practical and tangible approach to making a positive impact on the industry and the communities we serve. Our commitment begins with selecting environmentally friendly raw materials and adopting innovative manufacturing technologies ensuring the conservation of natural resources and minimizing environmental impact.
We work diligently to reduce waste and maximize the efficient use of resources such as water, air, and land, while ensuring our products are durable and less prone to failure. This approach reduces the need for frequent replacement, helping to limit waste and protect the environment.
Our sustainable practices are not just part of our strategy they are at the heart of our values and daily operations. We believe that empowering our employees and meeting our customers’ needs with high-quality products is the cornerstone of effective environmental management.
Our achievement of the ISO certification reflects our deep commitment to the highest standards of quality and environmental management. It demonstrates our readiness to consistently comply with international standards and deliver unparalleled products and services.
Through this commitment, we are confidently taking steps toward a sustainable future one that supports our environment and communities for generations to come.
Social Sustainability
As a leading company, we are committed to supporting the social framework by developing and providing services that strengthen the social framework of our immediate and neighboring communities. We adhere to the highest social commitment standards in our activities to play an active role in achieving industrial and social development in Iraq.