About us

About Us

WHO WE ARE

We Help Businesses Grow

As a leading manufacturer of wire and cables in the Middle-East we deliver innovative power transmission & communication solutions exercising environmental care and green initiatives.

Al Rowad Company is the first investment company in Iraq specializing in manufacturing low and medium voltage cables, overhead transmission line cables, and renewable energy cables, while maintaining sustainable growth and innovation to serve its customers.

Since its establishment in 2012, Al Rowad has distinguished itself by its activities and principles that support the development of human capabilities, establishing itself as a leading entity in the wire and cable sector in Iraq. The company spans over 75,000 square meters in southern Baghdad.

The company has acquired the latest production lines, equipment, and quality control and testing devices according to global quality specifications, which qualified it to obtain the most important global quality certificates ISO 9001, 14001, 45001. This commitment
to quality has placed the factory in a distinguished position.

Al Rowad is one of the investments of the Riyadh Cables Group, based in the Kingdom of Saudi Arabia. The group is characterized by industrial and commercial integration, where all types of wires and electrical cables and the materials used in the manufacturing of cables of various kinds are produced in its factories.

Al Rowad seeks to optimize its marketing and technical expertise and its integrated production capacity to expand in the Iraqi market. Since Riyadh Cables Group fully acquired Al Rowad in 2017, Al Rowad has become the leading supplier in the Iraqi cable market.

Generous investment in modern technology in production lines and equipment, as well as in quality equipment, places the company in a distinguished position as a leading company in the cable industry in Iraq. We use the highest quality standards and have certificates to prove it, such as ISO certificates.

Al Rowad Group

As a leading manufacturer of wire and cables in Iraq we deliver innovative power transmission & communication solutions exercising environmental care and green initiatives.

Our Vision

Al Rowad aims to be the leader in the cable industry in the region, constantly striving to produce products that meet the Iraqi and global market demands in terms of quality and reasonable pricing.

Our Mission

Serving the community by ensuring safety and security in products that meet the needs of our current and future customers.

Our Core Values

Our values are built on four pillars:

Industry Leadership 

Creating Benefits & Values for Customers

Continuous Development & Improvement

Quality 

Through our values and track record of achievements, we at Al Rowad believe that delivering high-quality products is imperative to meet the needs of the times, which require harnessing the latest means of technology and innovation for our customers at all times. We always aspire to achieve our goal of maintaining our market position, benefiting from our high performances level and success stories, which form the starting point for further achievements in the future.

Our Commitment

Serving the community by ensuring safety and security in products that meet the needs of our current and future customers.











Customers and partners

Our Honourable Partners.